Platforms — Instagram
Three formats, one plan, no midnight uploads.
Instagram is the network where the format decides the work. A carousel, a Reel and a single image are three different jobs — and all three tend to be finished the night before. Planning them together is most of the fix.
- Requires
- A Professional (Business or Creator) account
- Post formats
- Single image, carousel, Reels
- Planning
- Shared calendar, media library, drafts and approvals
- Afterwards
- Insights Meta exposes, comments in the shared inbox
Formats
A carousel is not a caption with extra pictures
Each Instagram format has its own preparation. A carousel needs an order that makes sense as someone swipes. A Reel needs the video finished and the opening seconds to earn the rest. A single image carries everything in one frame.
Pheonix Solutions keeps all three in the same composer and the same calendar, so the difference between them stays a creative decision rather than three different scheduling problems.
- Single image posts, composed and scheduled like any other
- Carousels assembled and ordered before they are queued
- Reels uploaded, captioned and published on schedule
- Media pulled from the shared library rather than re-uploaded
Planning
See the grid as a month, not as a backlog
Instagram rewards consistency more obviously than most networks, and consistency is a planning problem rather than a creative one. The gap is almost never a shortage of ideas — it is that nobody could see the gap coming.
Content sits on a shared calendar with everything else you publish, so the week with three Reels and the fortnight with nothing are both visible while there is still time to fix either.
- Calendar
- Instagram alongside the other five networks, in one view.
- Queues
- Posting times set once; new content takes the next free slot.
- Drafts
- Work in progress visible to the team, not stuck on one phone.
- Review
- A caption can be approved before it is public, not after.
The honest part
What a network allows is not always what it shows you.
Instagram exposes less through its API than it shows inside the app, and that is Meta’s decision rather than a gap in any tool. Some things you can see in the app are simply not available to a connected application.
Our position on that is to be explicit. Where a metric or a format is not available, the product says so — which is more useful than a number that looks precise and was invented.
On Instagram
What the workspace adds
Preparation
The work before the caption
Media uploaded once into the workspace library, carousels ordered in advance, and drafts that other people can actually open — so the Reel is not finished at eleven the night before.
Consistency
A rhythm you set deliberately
Per-account posting times mean the cadence is a decision made once, rather than something that depends on whoever remembers to post.
Reading it back
Formats compared against each other
Reporting covers the insights Meta makes available, on the same timeline as your other networks, so a format can be judged against an alternative rather than in isolation.
Workflow
From an idea to a published Reel
Connect the Professional account
Authorise Pheonix Solutions through Meta’s permission flow. If the account is still personal, converting it inside Instagram is the first step.
Put the media in the library
Upload the images or the finished video once. They are then available to any post, in any workspace you have access to.
Choose the format and compose
Single image, carousel or Reel. Order a carousel, write the caption, and adapt the copy if the idea is also going elsewhere.
Get it approved
Send the draft for review where your workspace requires it. Feedback goes on the post, not into a separate thread.
Publish on schedule
Pheonix Solutions posts it at the time you set. Nobody has to be holding a phone when it goes out.
Reply and review
Comments arrive in the shared inbox; available insights land in reporting for the period.
Platforms
The other five networks
Instagram has the most format-specific preparation of the six. Here is how the same workspace handles the rest.
FAQ
Instagram questions
What kind of Instagram account do I need?
A Professional account — Business or Creator. Instagram’s publishing API is only available to Professional accounts, so a personal account has to be converted before any tool can post to it. Converting is free and done inside Instagram.
Can Reels be scheduled?
Yes. Reels are scheduled the same way as a feed post: upload the video, write the caption, pick the slot. The video is published by Pheonix Solutions at the time you set rather than needing someone in the app.
Are carousels supported?
Yes. Multiple images are assembled into a carousel in the composer, ordered before it is scheduled, and published as one post.
Why does Instagram not report everything my other networks do?
Because Meta decides what the Instagram API exposes, and it is a narrower set than some networks publish. Pheonix Solutions reports what is genuinely available and marks the rest unavailable rather than filling the gap with an estimate.
Plan the grid a month at a time.
Talk to Pheonix Solutions about connecting your Professional account, moving your existing plan across and sizing a plan around what you publish.